What Are You Missing?

Road Safety 

If you're walking, riding, jogging or driving, we all have a responsibility for our own safety and of those around us on Taranaki roads.

Our approach

Asking "What are you missing?" aims to encourage drivers to engage more with their road environment. It encourages people to look a bit harder when on the road. It highlights that we need to share the road with multiple users such as car drivers, cyclists, children walking, scooters and more. We should expect to see someone out jogging on the rural road, children waiting for the school bus, older people waiting to cross at a pedestrian crossing and be prepared to alter driving behaviour. It highlights that people can be unpredictable and we need to adjust to deal with environmental factors e.g. sunstrike in the winter months.  

We also encourage walkers, riders, joggers to consider how they make sure they are visible to people driving cars. This is especially important for children:

  • Are they easy to see when riding on the road, waiting for the school bus or waiting to cross a pedestrian crossing? 
  • Are they making good decisions? 
  • Would someone driving see them?

This is not about laying blame, but acknowledging that people are human, they do make mistakes and if we're aware of this we will all be safer.

Key messages

Look twice. When you quickly scan the road your brain only picks up what it is expecting to see, take a second look. Look and think ahead when driving, if you're about to come into some sun strike, or a section of shading you may not see the child waiting to cross at the pedestrian crossing, the cyclist heading up the hill into the light.

Be Seen. Be comfortable in bright colours when out walking and riding it could be the difference in being seen or not.

Share the road. show courtesy and respect to all road users.

People make mistakes. Even the smallest of mistakes on the road can cost us our life, or someone else's.

People, especially children, can be unpredictable. Slow down.

Never assume you have been seen. Make good decisions when crossing the road.

Be seen

Be seen with bright clothing, backpacks/covers, reflective wrist bands and bike lights.      

Consumer carried out research into what are the best bike lights on the market for price. You can read about the best lights here.

You can buy lights and reflective clothing from a number of stores in Taranaki including: Torpedo 7, Athletes Foot, Mitchell Cycles, Raceway Cycles, Cycle Inn, Frontrunner, Kathmandu, Rebel Sport, The Warehouse, and Stitchworx.

If you are a regular commuter by bike, we have high visibility bag covers available at the NPDC Civic Centre on request.   

There has been some great research completed in the UK around how much information a person can pick up at a glance, look twice like a fighter pilot.

Be Seen Tīaho Mai for Schools:

We work directly with Taranaki primary schools and kura. The  Be Seen Tīaho Mai  school campaign was first run in 2018, aimed at students, their school and whanau. The key message for students is to be seen on our roads, when out walking, riding, skating, scootering to school, crossing roads, or waiting for the bus. It involves a range of fun resources for use in the classroom, take home activities, a colouring-in competition, and giveaways which promote the key messages.

Contact us for more information. 


1. Colouring Competition 
Templates are available in Te Reo Māori and English, to be printed size A4. 

2. Activity Templates
Templates are available for fun and short activities to do in the classroom.

3. Be Seen, Tīaho Mai Day 
Each school picks a day during the week of August 2-7 to hold the day (students dressing up in bright clothing and accessories, to promote the Be Seen, Tīaho Mai message in a fun and creative way). 
4. Whānau Flyer 
An electronic flyer will be supplied to the school to be distributed to the wider school community e.g. email out by the school to parents and whānau, put on websites and Facebook pages, so parents and caregivers are also given key messages from the campaign.  

5. Curriculum based resources 
Developed by the New Zealand Transport Agency focussed on road safety topics, with resources developed for all ages.

See https://education.nzta.govt.nz/resources/primary/road-safety 

How can you get involved?

Get in touch with us if you have ideas, feedback, or want to help with promoting road safety messages in our region or District. 

Road safety is everyone's business - because we are all road users, whether as passengers in cars, drivers, cyclists, or whanau of children who walk to school and cross the road. Start up a conversation with friends and family around the importance of these messages. 

For any further information on the campaign, please email the Let's Go team or call us on 06 759 6060.