Vision and Direction

Building a Lifestyle Capital


Our aim is to make New Plymouth a lifestyle capital. We are doing that by focussing on three main areas, People, Place and Prosperity. 


Images reflecting the Council's vision of People, Place and Prosperity

Community Outcomes and Key Directions

We have eight community outcomes and key direction that provide a focus for our strategy and work. These are set out in our strategic framework. For more information on our vision and key directions see the New Plymouth District Blueprint or read our Long-term Plan


Enhance the natural environment with biodiversity links and clean waterways


Strengthen and connect local communities


Enable engaged and resilient citizens


Direct a cohesive growth strategy that strengthens the city and townships


Strengthen and manage rural economy, industry, the port and the airport


Grow and diversify new economies that attract and retain entrepreneurs, talented workers and visitors

Central City

Champion a thriving central city for all


Become a world-class destination