Vision and Direction

Building a Lifestyle Capital

Vision

Our aim is to make New Plymouth a lifestyle capital. We are doing that by focussing on three main areas, People, Place and Prosperity. 

 

Images reflecting the Council's vision of People, Place and Prosperity

Community Outcomes and Key Directions

We have eight community outcomes and key direction that provide a focus for our strategy and work. These are set out in our strategic framework. For more information on our vision and key directions see the New Plymouth District Blueprint or read our Long-term Plan

Environment

Enhance the natural environment with biodiversity links and clean waterways

Communities

Strengthen and connect local communities

Citizens

Enable engaged and resilient citizens

Growth

Direct a cohesive growth strategy that strengthens the city and townships

Industry

Strengthen and manage rural economy, industry, the port and the airport

Talent

Grow and diversify new economies that attract and retain entrepreneurs, talented workers and visitors

Central City

Champion a thriving central city for all

Destination

Become a world-class destination