This section outlines the actions that the strategy will achieve and implement during 2009- 2014. These actions were identified from an analysis of the alcohol harm data, community concerns and the agencies responses about what actions can be undertaken to support the strategy vision and objectives.
The actions incorporate a whole of community approach to reducing alcohol-related harms, and draw on the particular strengths of the strong established partnerships between the key agency provider, to promoting safer alcohol-related environments for New Plymouth, and include roles for Council and other key stakeholders.
The action plan focuses on the following key objectives, with specific activities for action:
This strategy recognises that the Council and a number of other agencies have a legitimate and important role to play in efforts to reduce alcohol related harms. There are areas where the Council will be a leader, and other areas where the Council will be a supporting partner and other agencies will take leadership roles. As some of the largest employers and asset managers in the community police, government, Council and health will demonstrate leadership through the development and implementation of a range of alcohol focused policies both within its own organisations and throughout the community.
The Council, Police the Medical Officer of Health and Fire Service all share a focus on supporting and enhancing the wellbeing and safety of the New Plymouth community, as well as having specific roles relating to the legal and responsible supply of alcohol. Ensuring the legal and responsible supply of alcohol requires a partnership approach amongst these agencies. The agencies will continue to actively collaborate to undertake monitoring, and support the enforcement of the Sale of Liquor Act and all subsequent legislation.
The Council, Police, government and health agencies can influence the environment around licenced premises, enhancing safety and reducing the risk of alcohol related harm. Environmental interventions can work in conjunction with interventions within licenced premises to enhance safety within the vicinity of licenced premises. The Council will also work with its partner agencies and existing community interventions to identify opportunities to inform the New Plymouth community about the risks associated alcohol misuse in the community.
A key challenge for agencies working to reduce alcohol related harms and to enhance safer alcohol related environments is to effectively work in non-regulated or community environments. The partnering organisations recognise this challenge, and consider that there are existing strong community coalitions and other tools that enable effective interventions at the community level to encourage the responsible use of alcohol.
The development of this strategy has highlighted opportunities for a range of agencies, community groups to collaborate to reduce alcohol related harms, enhance safer alcohol related environments, and to change New Plymouth's drinking culture. Increasing awareness of the social and community-wide impacts of alcohol is an opportunity for many agencies, and requires more than a response from an individual agency. Through this strategy, the community supports the need for effective community action and multi-level initiatives to achieve the desired goals. All partner agencies will continue to be active partners in local collaborations that support the development, implementation and evaluation of effective interventions to reduce the spectrum of alcohol related harms and promote safer environments. Return to top
This action plan provides a comprehensive framework to reduce the effects of alcohol misuse on individuals, family and whanau and community. It sets out a whole of community approach and emphasises integrated action across government and community, informed by community engagement and consultation, expert advice and evidence‐based practice. The plan outlines 30 goals and their associated actions within five objectives.
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